One Year in Digital Marketing: What I Learned
A Little Background Just 12 months ago I was cleaning windows full-time and going to school. I worked for my family’s small company so naturally I was part technician, CMO, janitor, and as my dad...
View ArticleYouTube’s Freemium Model: Who Wins Marketers Or Consumers?
Recently, YouTube announced that it’s fine-tuning a subscription model for a music streaming service called YouTube Music Key that they plan to launch in the next few months. Music Key would allow...
View ArticleWhy You Shouldn’t Use Your Marketing Experience to Start an Agency
I’ve worked in digital marketing, and more specifically SEO, since 2013. As any young professional does, I’ve often contemplated where I want to see my career go, and what business ventures will...
View ArticleHow to Move From Generic Consumer Insights to Insights From YOUR Customers
How many times have you heard, “according to [consumer insights firm name], millennials live in an experience culture” or some other fact about a huge demographic of the world with broad blanket...
View ArticleHow to Measure & Optimize Customer Service in an Omnichannel Support World
Today’s customers expect companies to meet them on their terms across many support channels. While this is convenient for the customer, it creates challenges for organizations to deliver a cohesive...
View Article4 Powerful Ways to Use Surveys in Your Marketing Efforts
Photo by Glenn Carstens-Peters on Unsplash Surveying your customers is essential to understanding their beliefs, values, and ultimately, what they’re looking for in a product and/or service. But, if...
View ArticleEnterprise SEO: Don’t Outsmart—Out Execute
Enterprise SEO has been my topic of choice for extracurricular “thought leadership” over the years. Last year, I gave a presentation on how we generated 40% year-over-year organic revenue growth by...
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